Zumba in Richmond, Va and around the world is making a big impact in peoples lives. It is a very dynamic and exciting class full of Latin and exotic music flavors. The routines feature aerobic interval training with a combination of fast and slow rhythms that tone and sculpt the body. It targets areas such as glutes, legs, arms, abdominals, and the most important muscle in the body, the heart! It is a mixture of body sculpting movements and easy to follow dance steps. Dancers an non-dancers alike immediately and easily master a Zumba class because you do not have to know how to dance to succeed at Zumba. Zumba creates a party-like atmosphere that provides a non-intimidating opportunity for non-dancers, new exercisers, or those who have previously hesitated to participate in group classes. At the same time, dancers and long-time exercises thoroughly enjoy the change of pace - exercising in a healthy, fun, party-like environment. All students feel comfortable knowing that they can just go with the flow and enjoy the party!

Lets face it, working out can be healthy, rewarding, beneficial working out can be lots of things, but it's never been known to be much fun UNTIL NOW!

Zumba® fuses hypnotic latin rhythms and easy to follow moves to create a dynamic fitness program that will blow you away. Our goal is simple: We want you to want to work out, to love working out, to get hooked. Zumba® Fanatics achieve long term benefits while experiencing an absolute blast in one exhilarating hour of caloric-burning, body-energizing, awe-inspiring movements meant to engage and captivate for life!

The routines feature interval training sessions where fast and slow rhythms, and resistance training are combined to tone and sculpt your body while burning fat. Add some Latin flavor and international zest into the mix and you've got Zumba®!

In the past years Zumba® has become nothing short of a revolution. Coining the concept of fitness-party™ and making fitness fun, Zumba® has spread like wild-fire, and has positioned itself as the single most influential movement in the industry of fitness.

Why? Because it's the best party around.

HISTORY

Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto's tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba®! The class soon became the most popular class at his fitness facility.

In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba® fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba® classes all over the world.

In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming res ponse created a demand for more Zumba® instructors, and Zumba® created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba® instructors worldwide.

In 2003, Zumba® teamed with Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has since expanded the campaign to five additional countries and has consistently renewed the relationship with Zumba® every year. Zumba® has been featured in over millions of boxes of Special K cereal around the world.

The following year, in 2004, Zumba® launched a successful infomercial campaign in Spanish for the US Hispanic market and Latin America, increasing sales to millions of DVD's in over 30 countries.

In 2005, the demand for Zumba® instructors across the nation and abroad spurred the creation of the Zumba®'s Educational Division. To ensure integrity and quality above and beyond the industry standards, the Educational Division has over 50 years of combined industry experience in their Vice President, Petra Robinson and Educational Director, Koh Herlong. Our two industry leaders have aided in the development of fitness industry standards over the past 25 years and now bring to Zumba® their expertise and experience.

Under their guidance and leadership, Zumba® has aligned with AFAA (Aerobic & Fitness Association of American), ACE (American Council on Exercise), IDEA (the world's largest association for fitness professionals), SCW Fitness Education, Can-Fit-Pro (International Trade Show & Conference in Canada), and many top national fitness facility chains and organizations.

In 2007, Zumba® launched internationally. Zumba®'s foray into Mexico, Japan, China, the UK, Italy, and Spain has been explosive and very soon, the entire world will be partying to the tune of Zumba®!

In 2008, Zumba® launched it's third DVD collection with direct response industry leader, Guthy Renker. This time around, Zumba® has added great surprises like the Zumba® Toning Sticks and Zumba® LIVE!

So please join us, as Zumba®'s fitness-party continues to expand into healthclubs, living rooms, schools, community centers, corporations, and any other empty room where you can pump up the volume and live the experience that is Zumba®.

 Join the millions of people who have decided that having fun and

working out are not mutually exclusive.

Join those who'd rather have a blast.

DITCH THE WORKOUT - JOIN THE PARTY!!!